In this talk, Google will cover its pursue of a fair and meaningful Cloud benchmarking framework, PerfKit Benchmarker, from one of its performance engineers’ perspective. The talk will cover the challenges and pitfalls the team faced in defining what matters, in addition to common customer challenges, and share how they were tackled. It will also cover sampling challenges, processing, and storage of 3K samples/second, and the challenge to mine and visualize the data in a meaningful way.