TOPIC: Mobile, Video and Web

Mobile @Scale Tel Aviv 2018

NOVEMBER 14, 2018 @ 8:30 AM PST - 6:00 PM PST
Mobile @Scale is an invitation-only technical conference for engineers building mobile software and services that serve millions or even billions of people.


@Scale is a series of technical conferences for engineers who build or maintain systems that are designed for scale.

This is the first time we are holding Mobile@Scale in Tel Aviv. This conference will focus on building large-scale mobile applications.

A wide range of topics will be covered from efficiency of your tools to efficiency of your team. We will cover techniques that will help you tackle challenges you may encounter when scaling your apps.


Event times below are displayed in PT.

November 14

08:30 AM - 10:00 AM
Breakfast + Networking
10:00 AM - 10:10 AM
Speaker Tal Salmona,Facebook
10:10 AM - 10:30 AM
Speaker Joey Simhon,Facebook
10:30 AM - 11:00 AM
Mobile development process automation

Felix will talk about how you can leverage existing open source infrastructure to build powerful tools to automate your mobile development processes. This will include topics like accessing the new Apple and Google Play APIs, isolating development dependencies, optimizing your deployments, how to deal with localized screenshots and code signing at scale

Speaker Felix Krause,Google
11:00 AM - 11:30 AM
Building for Emerging Markets

Emerging markets will account for over 90% of new mobile subscribers globally by 2020. If you're not currently building your products with these users in mind then you're missing out on a huge growth lever. In this talk Eli will describe the characteristics of these markets, the challenges his team faced when building Facebook Lite and their biggest wins. You'll hear about common assumptions that don't hold in emerging markets and some dos and don'ts.

Speaker Eli Ganim,Facebook
11:30 AM - 12:00 PM
12:00 PM - 12:30 PM
Using mobile to help your business

Mobile technology offers a lot of unique and interesting ways it can help you advance your business goals. Learn how Houzz has used the capabilities mobile offers to support it’s business, how we think about mobile at Houzz and what special mobile capabilities we’ve used in the past and how they impacted our business.

Speaker Guy Shaviv,Houzz Israel
12:30 PM - 01:00 PM
Don't Miss the Train - Shipping Apps and Beyond

Each day, Facebook is updated with new features, bug fixes and product improvements. Each day, Facebook also ships mobile apps to billions of mobile devices around the world. Coordinating thousands of engineers, hundreds of product changes, and billions of users seems like an impossible task. Over the years, we've developed tools and processes that help us stepping up to our mission of brining the world closer together, without breaking people's experience when we release new versions to them. This is what I want to tell you about.

Speaker Tal Kellner,Facebook
01:00 PM - 02:00 PM
02:00 PM - 02:30 PM
YOLO Releases Considered Harmful – Running An Effective Mobile Engineering Team

Organisations often worry about their mobile teams. Sometimes they are a bit separate. There’s often this inexplicable hostility to mentions of “React Native”. Why do bug fixes take so long to get to production, and what are all these certificates for, anyway?

In this talk we’ll cover the realities of shipping compiled code, the woes of the app stores, and the infrastructure challenges we haven’t figured out yet. You’ll leave with a better understanding of the realities your mobile teams may be struggling with, and some strategies for how to help them – and your organisation – build an effective mobile team that ships regularly. And yes, you’ll finally understand the React Native argument, too.

Speaker Cate Huston,Automattic
02:30 PM - 03:00 PM
Keeping Lite lite – technics for keeping our APK as small as ~1MB

Facebook Lite is a lightweight version of the Facebook App, targeted to emerging markets. We observed that as APK size grows, it's install rates drop, especially in emerging markets where phone resources are low. In this talk we will cover some of our team’s efforts to maintain our APK as small as possible. We’ll discuss the way we approach the problem, projects that we delivered to achieve it and more.

Speaker Dekel Naar,Facebook
03:00 PM - 03:30 PM
03:30 PM - 04:00 PM
Reactive Extensions for Mobile Apps: Getting Started

Reactive Applications have been extremely popular in all fields of programming: Web Apps, Backend, and of course - Mobile applications!

This talk will teach you the building blocks of Reactive Extensions and Reactive Programming, and how you can leverage these concepts and techniques in your own applications, across platforms.

Speaker Shai Mishali,Gett
04:00 PM - 04:30 PM
Flipper: An extensible mobile app debugger

Flipper is an open-source debugging tools, that helps mobile developers to get a better understanding of what is happening inside their apps. The built in features allow inspecting and changing the layout hierarchy on the fly, debugging network request and much more, but where Flipper becomes really powerful is, when building custom plugins to visualize the the app's business logic.

Speaker Daniel Buchele,Facebook
04:30 PM - 04:45 PM
Closing Remarks
Speaker Tal Salmona,Facebook
04:45 PM - 06:00 PM
Happy Hour


Tal Salmona


Joey Simhon


Felix Krause


Eli Ganim


Guy Shaviv

Houzz Israel

Tal Kellner


Cate Huston


Dekel Naar


Shai Mishali


Daniel Buchele

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