Understanding the precise impacts that new services have on the cost to operate infrastructure can often be an afterthought in product development and sales cycles. In order to build and expand upon service offerings successfully, it is essential to protect against post-launch failures arising from unforeseen complexity, operational overhead, and/or risks to existing services. In the Site Reliability Engineering group at Akamai, we are advancing a quantitative and qualitative model to project operational costs and risks associated with new service offerings under consideration. In this talk we will describe the key metrics behind the model and share the story of how this emerging holistic view is enabling us to prioritize investments more effectively.