Rethinking the Video Transcoding Pipeline: How Pre-Filtering Holds the Key to Efficiency and Quality

While video input pre-filtering is not a new concept, it has evolved significantly in recent years. Originally designed to reduce noise and artifacts in low-quality video, pre-filtering techniques have now been adapted for use even on pristine video content. This talk will explore the importance of video input pre-filtering and the specific advantages it can offer in modern video production and delivery workflows.

Key benefits of advanced input pre-filtering include reduced file sizes without sacrificing perceived video quality, as well as mitigation of common video quality issues like softness and deblocking artifacts. However, implementing a production-ready, broadcast-grade pre-filtering solution requires careful consideration of several critical factors.

This talk will dive into the core pillars of the newly released video input pre-filter in AWS Elemental’s media processing solutions. It will explain how this advanced pre-filtering technology can help video providers deliver high-quality, efficiently encoded video for a wide range of applications, from over-the-top streaming to broadcast television. Attendees will come away with a deep understanding of the evolving role of pre-filtering in the video technology landscape and practical insights they can apply to their own workflows.

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