In this session, Matt Schlicht, creator of Maltbook at Meta, shares his framework for discovering the future through AI-powered rapid building. He contrasts traditional software development—which required extensive planning, meetings, and manual coding that could take months or years—with today’s AI-assisted approach that enables non-engineers to build prototypes in minutes.
Schlicht details his personal journey from product manager to daily AI builder, eventually constructing a new AI app every 30 minutes as a training regimen.This practice led him to create Maltbook, a social network for AI agents that gained global attention and was acquired by Meta.
The core of his presentation outlines a six-step process used at Meta: monitor the frontier of AI developments, spot technological “unlocks,” identify use cases by analyzing what newly becomes possible, brainstorm product ideas, build rough drafts rapidly to test with your taste, and scale with AI automation.
He emphasizes that human taste becomes the critical differentiator when AI handles execution. By building at the speed of ideas rather than being constrained by traditional development timelines, creators can dramatically increase their chances of discovering something truly transformative.
