October 28, 2026
Meta Campus, Menlo Park, CA

@Scale: Product is an exciting evolution of the @Scale conference series, uniting the best of Product, RTC, Mobile, and Video under a single AI-native theme. We are continuing to design the conference for engineers and product builders who are passionate about using AI to ship faster, prototype smarter, and launch more often—with AI now driving a growing share of the code and product decisions behind large-scale systems.

Attendees will explore how teams are delivering 2–3× higher product velocity than in the past decade, and how product and code development is increasingly happening across every level of engineering—including from builders who haven’t written code in years, now enabled by AI tooling and “vibe coding” workflows. The conference will showcase prototyping as a first-class product development primitive, complementing (and sometimes replacing) traditional direction-setting.

The program will spotlight how we’re building end-to-end with AI: from idea → prototype → iteration → launch. Expect sessions that trace the full product lifecycle including what’s next in AI-native product development.