Product 2026

October 28, 2026
Meta Campus, Menlo Park, CA

@Scale: Product is an exciting evolution of the @Scale conference series, uniting the best of Product, RTC, Mobile, and Video under a single AI-native theme. We are continuing to design the conference for engineers and product builders who are passionate about using AI to ship faster, prototype smarter, and launch more often—with AI now driving a growing share of the code and product decisions behind large-scale systems.

Attendees will explore how teams are delivering 2–3× higher product velocity than in the past decade, and how product and code development is increasingly happening across every level of engineering—including from builders who haven’t written code in years, now enabled by AI tooling and “vibe coding” workflows. The conference will showcase prototyping as a first-class product development primitive, complementing (and sometimes replacing) traditional direction-setting.

The program will spotlight how we’re building end-to-end with AI: from idea → prototype → iteration → launch. Expect sessions that trace the full product lifecycle including what’s next in AI-native product development.

AGENDA SPEAKERS

EVENT AGENDA

Event times below are displayed in PT.

Event Agenda

Video On Demand Sessions

08:30 AM - 09:45 AM
Attendee Registration
08:30 AM - 09:45 AM
Breakfast, Raffle Submissions, and Networking
09:45 AM - 09:50 AM
Event Welcome
Speaker Parisa Zare,Meta
09:50 AM - 10:10 AM
Keynote: Creativity in the Age of AI
Speaker Yair Livne,Meta
10:10 AM - 10:35 AM
How to Discover the Future
Speaker Matt Schlicht,Meta
10:35 AM - 10:55 AM
Agentic Product Safety from Pindrop
Speaker Nicholas Holland,Pindrop
10:55 AM - 11:20 AM
Content Accessibility at Scale: AI Voice Translations at Meta

Language is one of the last boundaries on human connection — and translation blurs it. This talk covers how Meta produces and distributes AI voice-translated Reels at scale: streaming speech translation that improves accuracy and latency at once, and the retrieval-side exploration that solves cold start so a dubbed render actually finds its audience.

Speaker Esra Cansizoglu,Meta
11:20 AM - 11:45 AM
World Models for Robotics from Reactor
Speaker Alberto Taiuti,Reactor
11:45 AM - 12:10 PM
The future is products that grow themselves!

Wally is a self-learning loop of agents - an optimizer, verifier and learner loop that identifies opportunities to save CPU or GPU cycles, verifies it for correctness, safety, etc, runs a public A/B test with the solution and then launches a win. The fundamental component is the self-learning loop that updates the harness based on wins/fails. Wally has run 1000s of public tests with a 30% success rate and has saved several millions of dollars.

Speaker Jubin Chheda,Meta
12:10 PM - 01:20 PM
Lunch
01:20 PM - 01:50 PM
Live Panel: AI Generated Media Provenance at Scale

To be announced

01:50 PM - 02:15 PM
Flywheel of Media Models & Product Velocity

The best AI media models have crossed the photorealism threshold. The real competitive advantage now lies in how rapidly a model recipe can adapt to product and user feedback.

Log files and traditional metrics solved evaluation for LLMs, but visual breaks those frameworks.
A video generation pipeline can run with zero software errors, perfect resolution, and flawless prompt adherence, yet still fail completely. The camera crop might feel off, the motion might stutter, or a ‘cinematic lighting’ edit might accidentally turn skin into unnatural plastic.
Visual quality is fundamentally perceptual.

This is where Visual Judges - powered by Visual Language Models (VLMs) - enter the stack.

Novel innovations are driving a flywheel that can accelerate products with media at the center!

Speaker Rushaan Mahajan,Meta
02:15 PM - 02:40 PM
ML Video Codecs: From Research Breakthroughs to Product-Scale Impact

Machine learning is opening a new chapter in video compression, with the potential to improve quality, reduce bandwidth, and enable better video experiences across diverse devices and network conditions. But taking ML-powered codecs from research to real-world products requires navigating tough tradeoffs in latency, compute cost, hardware acceleration, compatibility, and quality measurement. This talk explores the product and engineering considerations behind scaling ML video codecs, and what it takes to turn promising models into durable product impact.

Speaker Nabakumar Khongbantabam,Microsoft
02:40 PM - 03:00 PM
Preview Player Reliability and the Agentic Defense Loop on Edits

When you're creating Media in Edits, it should just work — you hit preview and it plays back instantly, captions land accurately, no hiccups while you edit your media. That's been our north star, and we want to share what we did to get there. We improved creation reliability across the full stack — iOS, Android, and the server-side — and users can feel the difference. The big unlock? We built AI agents that basically run our reliability loop for us. They catch regressions, triage the alerts, and trace issues across client and server all the way down to the offending diff — often before the problem even hits production. The results speak for themselves: preview playback failures improved by 88%, which translates to a noticeably smoother creation experience for millions of people.

Speaker Ravi Shah,Meta
Speaker Bhumi Sabarwal,Meta
03:00 PM - 03:20 PM
Break
03:20 PM - 03:45 PM
Rhythm - Anticipatory Intelligence for Organizations
Speaker Sundararajan Subramanian,Meta
03:45 PM - 04:10 PM
Scaling Media AI: From Pixel-Level Enhancement to Actionable Intelligence on Intel® Xeon®

Deploying AI video at scale often introduces severe infrastructure bottlenecks and cost challenges, driven primarily by continuous data shuttling between discrete GPUs and host CPUs. By leveraging latest-generation Intel® Xeon® processors with Intel® Advanced Matrix Extensions (Intel® AMX), organizations can eliminate this overhead—executing compute-intensive workloads such as Video Super-Resolution, inverse tone mapping, and bitrate optimization directly on the CPU alongside encoding pipelines.

Building on this efficient compute foundation, the Intel® Media AI Framework transforms raw media into trusted, searchable AI-ready intelligence, while simplifying deployment of media workloads. Through agentic orchestration, intelligent model routing, reusable MCP tools, and video RAG, the framework powers configurable workflows like semantic search, summarization, metadata enrichment, contextual ad placement, and other MCP-based agent flows. This session demonstrates the larger value of bringing Xeon-based acceleration through the Intel® Media AI Framework to improve user experience, convert media into actionable intelligence, and empower customers to build and scale cost effective media AI pipelines optimized for Intel® Xeon®.

Speaker Arnaud Perrier,Intel
Speaker Richard Chuang,Intel
04:10 PM - 04:30 PM
Fireside Chat with Special Guest

An exciting fireside chat with Meta senior leaders.

04:30 PM - 04:35 PM
Closing Comments
Speaker Parisa Zare,Meta
04:35 PM - 06:00 PM
Happy Hour
Adopting AV1 for Real-Time Communication (RTC) at Scale

Adopting AV1 for real-time communication at Meta has been a multi-year effort spanning codec selection, device eligibility, rate control, and error resilience. We’re sharing the technical and operational challenges while deploying AV1 and expanding coverage, and how we addressed them for real-time communication. We’re presenting several technologies for improving AV1 call quality, including rate control and error resilience.Test Ref: https://engineering.fb.com/2026/06/22/video-engineering/adopting-av1-for-real-time-communication-rtc-meta/

Speaker Yu-Chen (Eric) Sun,Meta
From On-Call to Always-On

Maintaining products at scale means continually investigating bugs, responding
to regressions, and finding problems before users report them. This talk explores how AI agents can support a continuous maintenance loop, from discovering and triaging issues to proposing fixes and verifying outcomes. We’ll examine the engineering challenges behind these systems: providing the right product context, coordinating specialized agents, following work through to completion, and measuring quality. We’ll also discuss how to expand autonomy as reliability improves, while keeping engineers in control of consequential decisions. Attendees will leave with practical design principles for bringing agentic maintenance into their own engineering workflows.

Speaker Sumeet Arora,Meta
ElevenLabs
Speaker Saheen Lavie-Rouse,ElevenLabs
Ship Fast, Break Nothing: How AI Tests What AI Builds

Shipping faster at scale requires AI not just writing code, but catching the bugs that would slow you down. This talk explores Meta's Just-in-Time (JiT) Catching Test system — where AI autonomously generates tests designed to fail, surfacing bugs before code lands. At Meta, AI now powers every stage of the quality gate — from generating code-change-aware catching tests, to LLM-based assessors that select which catches deserve human attention. In our presentation, we'll show how this system — deployed across hundreds of millions of lines of code — proactively prevents serious production failures while enabling engineers to ship with speed and confidence.

Speaker Sophie Zeng,Meta
Speaker Sreeja Thummala,Meta
AI compression for AOM from NVIDIA
Speaker Manindra Parhy,NVIDIA
Chasing a Moving Target: Going AI-Native on Edits' Video Seek Engine

Scrubbing a video looks trivial, but the real problem is showing correct frames, frequently, while the user keeps moving the target across compositions of overlapping tracks and effects, under hard mobile device limits. A scrub is a continuous stream of seek requests of different shapes, fast or slow, forward or backward, each resolving the same decisions differently: distance to the nearest keyframe, which frame to show and how soon, when to abandon work already in flight; across device tiers, content, and composition shape, no fixed policy covers that space. In Edits we engineered an engine that serves frames fast, smoothly and accurately while requests keep arriving, interrupting stale work to render at every transition, seeking GOP-aware off a keyframe list, tracking the finger on backward scrubs while decoding runs the other way, and trading precision for speed where the user cannot tell; it delivered a 10x improvement on seek latency and frames shown per second. No single policy covers the breadth, so we are going AI-native: refactoring into a portable system that plugs into Meta's Family of Apps, developing agentic just-in-time observability into production behavior and skills that help coding agents extend the engine and validate their own work. The vision is an agentic system that profiles production data at scale, generates algorithmic variations, and experiments to to evaluate what can ship, with a human on the loop.

Speaker Boris Baracaldo,Meta

SPEAKERS AND MODERATORS

Parisa Zare is a Technical Program Manager leader at Meta, focused on driving developer... read more

Parisa Zare

Meta

Yair leads creator product for Facebook, a role he's been in for almost three... read more

Yair Livne

Meta

Matt Schlicht is the creator of Moltbook, the social network built exclusively for AI... read more

Matt Schlicht

Meta

Nicholas Holland is a seasoned Chief Product Officer, technology executive, and serial entrepreneur with... read more

Nicholas Holland

Pindrop

I'm a machine learning engineer who operates at the seam of research, product, and... read more

Esra Cansizoglu

Meta

CEO and Co-Founder of Reactor - serving world models efficiently, at scale. Previously Co-Founder... read more

Alberto Taiuti

Reactor

Jubin Chheda is Distinguished Engineer leading Agentic Products on Facebook. He also leads the... read more

Jubin Chheda

Meta

Rushaan Mahajan is an Technologist with a love for building in Multi-Modal models! Serial... read more

Rushaan Mahajan

Meta

Nabakumar Khongbantabam is a product and technology leader focused on advancing video experiences through... read more

Nabakumar Khongbantabam

Microsoft

Ravi Shah is a software engineer at Meta working on media foundation infrastructure for... read more

Ravi Shah

Meta

I am an Android Software Engineer@ Meta working in Video Client Infra. We work... read more

Bhumi Sabarwal

Meta

Sundararajan Subramanian is a Software Engineer on Meta's FB Social team, where he leads... read more

Sundararajan Subramanian

Meta

Arnaud Perrier is General Manager, Media & Entertainment Solutions Division at Intel's Datacenter Group.... read more

Arnaud Perrier

Intel

Dr. Richard Chuang is a Principal Architect at Intel focused on AI, media intelligence,... read more

Richard Chuang

Intel

Dr. Yu-Chen (Eric) Sun is a Software Engineer and Tech Lead at Meta. He... read more

Yu-Chen (Eric) Sun

Meta

Sumeet Arora is a software engineer at Meta working on AI agents for product... read more

Sumeet Arora

Meta

As a Forward Deployed Engineer – Strategist at ElevenLabs, I help customers deploy voice... read more

Saheen Lavie-Rouse

ElevenLabs

Sophie Zeng is a Machine Learning Engineer at Meta, where she builds AI systems... read more

Sophie Zeng

Meta

Sreeja is a software engineer at Meta with over 10 years of experience building... read more

Sreeja Thummala

Meta

Manindra Parhy is a distinguished engineering manager at Nvidia. He manages video hardware IP... read more

Manindra Parhy

NVIDIA

Boris is a software Engineer with ~10 years of experience building large scale systems... read more

Boris Baracaldo

Meta
UPCOMING EVENT   | Mobile, Video and Web

Product 2026

October 28, 2026 Meta Campus, Menlo Park, CA @Scale: Product is an exciting evolution of the @Scale conference series, uniting the best of Product, RTC, Mobile, and Video under a single AI-native theme. We are...
PAST EVENT   06/17/2026 | Data, Machine Learning and AI

AI & Data 2026

June 17, 2026 Meta Campus, Menlo Park, CA Meta’s Engineering and Infrastructure teams are excited to bring together a global contingent of engineers who are interested in building, operating, and using AI and data systems...
PAST EVENT   06/25/2026 | Systems and Networking

Systems & Reliability 2026

June 25, 2026 Meydenbauer Center, Bellevue, Washington Building the advanced infrastructure necessary to power today's sophisticated AI models represents a monumental engineering challenge. This endeavor demands the creation of highly scalable, high-performance, and supremely reliable...
PAST EVENT   08/25/2026 | Systems and Networking

Networking 2026

August 25, 2026 Santa Clara Convention Center, Santa Clara, CA In 2026, @Scale: Networking will continue to focus on the evolution of AI Networking. To address the growing complexity of network operations, we will examine...

To help personalize content, tailor and measure ads, and provide a safer experience, we use cookies. By clicking or navigating the site, you agree to allow our collection of information on and off Facebook through cookies. Learn more, including about available controls: Cookies Policy