Understanding the media capabilities of the end-user devices can help service providers gain valuable insights on playback experience. These insights can be used to craft the content delivery workflows to optimize the right encoding recipes available for these devices. Especially in the case of user generated content which can have a multitude of ingress formats and several hundreds of end user device types, this presents a large scale data association challenge – choosing the right codec formats, resolutions, frame rates and bitrates that can deliver the best viewing experience. This presentation covers one such at-scale problem of finding the right operating points or video recipes to be delivered to the end users enabling rich experience.