This talk covers the complexities to account for when scaling a product with Product-Market Fit (PMF) to a new audience, and learnings. Join us as we walk through Meta’s journey scaling our cross-platform marketing solution, Meta Business Suite, to serve Creators. Discover how we reimagined our core UX to accommodate diverse user needs, adapted our experimentation processes to expedite launches, and scaled our content search and retrieval engineering systems to handle significantly increased throughput.