Meta’s Threads app launch shattered records, exceeding even CEO Mark Zuckerberg’s expectations. With an unprecedented influx of users—achieving one million within an hour and surpassing 100 million in less than 5 days—the scale of this achievement raises questions. How does one orchestrate such a colossal launch? What does the timeline look like? What hurdles emerge, and how are they navigated? Join us for an insightful discussion that unveils the inception and remarkable journey behind launching the Threads app. Discover the strategies, challenges, and pivotal moments that contributed to this groundbreaking success. From conception to rapid adoption, gain valuable insights into the mechanics of launching an app of unprecedented proportions.