Behind the Curtains: A/B Tests in Video Land

A/B testing on video isn’t just about tweaking recommendations or picking the perfect thumbnail. Every aspect of video benefits from rapid experimentation including the infrastructure – streaming algorithms, codecs, bitrates, caching strategies, network congestion control algorithms. Join us for a behind the scenes tour from practitioners on how experimentation helps learn what users want. We’ll share experiment results that confounded us, share insight about infrastructure to enable experimentation for everything and bust common myths that cause people to think experimentation isn’t for them. If you care about making video better, there’ll be something for you!