@Scale: Product

October 22, 2025

Hosted In Person & Virtually
Meta Campus, Menlo Park

@Scale: Product is an exciting evolution of the conference series, bringing together the best of Product @Scale, RTC @Scale, Mobile @Scale, and Video @Scale. This comprehensive program is designed for engineers who are passionate about building and optimizing large-scale products. Attendees will gain insights into the latest innovations, best practices, and tools that drive efficiency and performance across product development, real-time communication, mobile platforms, and video technologies.

Register today and stay tuned for upcoming agenda announcements.

AGENDA SPEAKERS

EVENT AGENDA

Event times below are displayed in PT.

October 22

08:15 AM - 09:45 AM
Breakfast, Raffle Submissions, Networking
09:45 AM - 09:50 AM
Event Welcome
Speaker Parisa Zare,Meta
09:50 AM - 10:10 AM
Keynote from Meta
Speaker Ime Archibong,Meta
10:10 AM - 10:30 AM
GenAI Research for Creativity & Productivity

Presentation information coming soon!

Speaker Stefano Corazza,Canva
10:30 AM - 10:50 AM
Spatial Media on Instagram VR

Presentation information coming soon!

Speaker Jaime del Palacio,Meta
10:50 AM - 11:15 PM
Unmixing the World: Making Sound as Programmable as Code

Sound is one of the world’s richest but least accessible data sources. Most audio exists as a single, tangled mix—impossible to edit for humans and noisy for machines to understand. This talk explores how advances in audio separation are unmixing the world: splitting sound into its component parts so it can be edited, searched, and programmed like code. For humans, this means new creative control, immersive experiences, and copyright-safe workflows. For machines, it provides the fine-grained data needed to power multimodal training, boost speech recognition, and enable entirely new AI applications. By transforming raw sound into structured, usable data, separation is becoming the intelligence layer for audio—laying the foundation for the next generation of media, AI, and human-computer interaction.

Speaker Jessica Powell,AudioShake
11:15 AM - 11:35 AM
Scaling Privacy Infrastructure for GenAI Product Innovation

Generative AI is reshaping product experiences while introducing new privacy challenges. This talk explores how Meta’s Privacy-Aware Infrastructure (PAI) helps navigate this evolving landscape, protecting user data while enabling safe GenAI product innovation at scale, using Meta AI glasses as an example. We’ll highlight core PAI technologies such as data lineage and safeguards that embed privacy directly into the product development lifecycle, empowering product teams to move fast while delivering trusted experiences to Meta’s ~4bn users.

Speaker Ming Qiao,Meta
Speaker Ram Rathnam,Meta
11:35 AM - 12:50 PM
Lunch
12:50 PM - 01:20 PM
Live Panel

Drena Kusari (Microsoft), Mayank Ahuja (LinkedIn), Jonathan Bergeron (Meta), Abhishek Gulati (Meta), Moderated by Joseph Laria (Meta)

01:20 PM - 01:40 PM
Industry Scale Video Super Resolution

In this presentation, we will talk about Nvidia’s super res network called RTX VSR. Primarily created to enhance the visual experience of video playback, this technology is being widely used today in our GeForce products. We will talk about the challenges in productizing the network. We will talk about merits of this technology, show subjective visual quality improvements. Also, we will talk about how this technology is enabling a diverse set of applications where bandwidth is severely limited.

Speaker Manindra Parhy,NVIDIA
01:40 PM - 02:00 PM
How Meta Deployed Video Super Resolution at Scale

In this presentation, we will talk abut how Meta's Media Foundation team deployed advanced video super resolution (VSR) technology at scale to enhance video quality across Meta's platforms and multiple use cases.

We will explain Meta's comprehensive super resolution strategy, which applies AI-powered enhancement both server-side during video ingest and client-side during playback to improve resolution and visual quality.

We will than discuss two use cases where we deployed VSR for ads videos/images and Generative AI video workflows.
We will conclude with key learnings from leveraging large-scale subjective evaluation and objective metrics (UVQ) to measure quality improvements and detect artifacts, guiding model selection and deployment.

Speaker Ryan Lei,Meta
02:00 PM - 02:25 PM
Building Responsive AI Agents with Real-Time Communication

This session will discuss the importance of real-time communication for natural, responsive, and realistic interactions with voice AI agents, with a focus on high-bandwidth, low-latency delivery and extensibility for custom AI-driven workflows.

Attendees will learn how to:
Connect to any LLM with low-latency
Implement real-time architecture for the transport layer
Create more natural interaction with interruption handling and turn detection

This session will empower you to start building more engaging voice AI agents for use cases ranging from customer service to teaching assistants.

Speaker Blaise Thomas,Agora
02:25 PM - 02:45 PM
Advances in audio real-time communication for natural and interactive conversational AI

Advancements in conversational AI are transforming real-time communication (RTC). We've enhanced our RTC stack with new audio functionalities to facilitate natural, human-to-bot conversations. A critical aspect of this development is the effective suppression of irrelevant side speech, noise, and echo, which is vital for an always-on AI companion to avoid interruptions from background sounds or concurrent conversations. While humans instinctively differentiate foreground and background speech, generative AI bots necessitate deliberate system design to achieve this. Our approach tackles this challenge comprehensively, prioritizing distraction minimization and seamless bot interaction.

Speaker Karim Helwani,Meta
Speaker Hoang Do,Meta
02:45 PM - 03:05 PM
Break
03:05 PM - 03:25 PM
Invisible Watermarking: Content Provenance for Videos at Scale

Invisible watermarking (IW) is a powerful media processing technique that enables embedding of a small amount of data into media that's imperceptible to humans but detectable by software. This technology offers a robust solution for content provenance tagging, enabling the identification of the source of content to support various use cases. This talk covers scaling an IW solution from a research model to a production deployment, adapting to challenges and constraints presented by real-world use cases.

Speaker Wes Castro,Meta
03:25 PM - 03:50 PM
How AI can revolutionize Video Conferencing

Video conferencing technology is on the cusp of significant change using AI. We give examples how ML-based super-resolution can improve the video quality or reduce the bandwidth of traditional DSP-based video codecs by 50%. ML-based video codecs can more radically reduce the required bandwidth by 10X. Photorealistic avatars can even more radically reduce the required bandwidth by 100X and fix issues like eye gaze, video quality, and even improve how you look. Finally we discuss how generative video can be used to implement photorealistic avatars and meeting environments.

Speaker Ross Cutler,Microsoft
03:50 PM - 04:10 PM
Feed Deep Dive: Delivering Retentive AI-enabled Experiences

We cover the journey of Feed Deep Dive - AI-enabled experiences on Facebook Feed - from launch to finding product market fit. We look into the role of context engineering, reasoning models and agentic AI in driving user delight. We also look into cohort analysis, targeting ML models in building retentive behaviors and setting the path toward deeper usage for AI products.

Speaker Jubin Chheda,Meta
04:10 PM - 04:35 PM
Wearables Live Panel

Presentation information coming soon!

Speaker Troels Smit,Meta
04:35 PM - 06:00 PM
Happy Hour

SPEAKERS AND MODERATORS

Parisa Zare is a Technical Product Manager supporting the Facebook App Product Architecture organization.... read more

Parisa Zare

Meta

Ime Archibong is a Vice President of Product at Meta, where he oversees Social... read more

Ime Archibong

Meta

Stefano Corazza is Head of AI Research at Canva. Previously, he was the Head... read more

Stefano Corazza

Canva

Jaime has been working at Meta for more than 7 years, mostly developing applications... read more

Jaime del Palacio

Meta

Jessica Powell is the CEO and co-founder of AudioShake, a sound-splitting AI technology that... read more

Jessica Powell

AudioShake

Ming Qiao is a software engineer at Meta, where he leads engineering initiatives to... read more

Ming Qiao

Meta

Rathnam is a Technical Program Manager in Reality Labs at Meta focused on building... read more

Ram Rathnam

Meta

Manindra Parhy is a distinguished engineering manager at Nvidia. He manages video hardware IP... read more

Manindra Parhy

NVIDIA

Dr. Ryan Lei is currently working as a video codec specialist and technical lead... read more

Ryan Lei

Meta

Blaise is a Senior Solution Architect at Agora, with a passion for empowering customers... read more

Blaise Thomas

Agora

Karim Helwani is an Applied Scientist at Meta with 15+ years research experience in... read more

Karim Helwani

Meta

Hoang Do leads the Media Core Audio team, part of Media Foundation org at... read more

Hoang Do

Meta

Wes is a software engineer at Meta working on video infrastructure. Prior to this,... read more

Wes Castro

Meta

Ross Cutler is a Distinguished Engineer at Microsoft where he manages a team of... read more

Ross Cutler

Microsoft

Jubin Chheda is Software Engineer at Meta - he's overall Tech Lead for Meta... read more

Jubin Chheda

Meta

Troels is a Product Manager at Meta. read more

Troels Smit

Meta

2025 Events

@Scale is a technical conference series for engineers who build or maintain systems designed for scale. New this year, in person and virtual attendance options will be available at all four of our programs, which will bring together complementary themes to create event communities to spark cross-discipline collaboration.

PRODUCT - OCTOBER 22, 2025

Hosted In Person & Virtually
Meta Campus, Menlo Park

@Scale: Product is an exciting evolution of the conference series, bringing together the best of Product @Scale, RTC @Scale, Mobile @Scale, and Video @Scale. This comprehensive program is designed for engineers who are passionate about building and optimizing large-scale products. Attendees will gain insights into the latest innovations, best practices, and tools that drive efficiency and performance across product development, real-time communication, mobile platforms, and video technologies.

Register today and stay tuned for upcoming agenda announcements.

SYSTEMS & RELIABILITY - PAST EVENT

Hosted In Person & Virtually
Meta Campus, Menlo Park

The first installment of the 2025 @Scale conference series will combine two of the most foundational topics across the stack, Systems & Reliability. This two-track program will feature technical talks about the demands of AI and the conference theme of "rising to the challenge." The themed talks will include compelling stories about solving the hardest hyper-scale problems with distributed systems, infra resilience and many more complex challenges by speakers from around the industry.

AI & DATA - PAST EVENT

Meta’s Engineering and Infrastructure teams are excited to bring together a global contingent of engineers who are interested in building, operating, and using AI and data systems at scale.

This year, we will focus on building a world in which Agents interact with billions of users, a critical step towards unlocking the full potential of AI and data systems. Our in-person talks and panels will delve into the latest advancements in agent development, deployment, and product integration, featuring expert insights on topics such as data for agents, agent tools & environments, safety, and privacy. Attendees can expect to gain practical knowledge and strategies for building AI-powered products, as well as a deeper understanding of the evolving ecosystem and its implications for traditional BI and product analytics.

Register today and learn how you can win a pair of Ray-Ban Meta Wayfarers!

NETWORKING - PAST EVENT

Hosted In Person & Virtually
Santa Clara Convention Center

In 2025, @Scale: Networking will continue to focus on the evolution of AI Networking. To address the growing complexity of network operations, we will examine a full-stack perspective towards debugging, encompassing the communications layer through to the hardware. By adopting a holistic approach across both our front-end and back-end networks we can identify and mitigate potential bottlenecks, ensuring optimal network performance. You will also hear from industry experts and leading researchers who are at the forefront of building large scale networks. Attendees will benefit from the opportunity to learn about diverse approaches to solve common challenges and explore potential collaborations.

Joining us are speakers from AMD, Broadcom, ByteDance, Cisco, Google, Meta, Microsoft, NVIDIA, and Oracle Cloud Infrastructure!

Register today and stay tuned for upcoming speaker & agenda announcements.

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