NOVEMBER 03, 2022

Bringing Interactivity to Videos

Traditionally, viewers consumed video in a passive, ‘lean back’ environment. Video consumption on social media, however, is an interactive, ‘lean forward’ experience with rich engagement between creators and their audience. Creators are looking for more ways to connect, engage and interact with their audience through new video experiences. Unfortunately, existing video specifications don’t provide a standardized mechanism to support a diversity of interactive experiences.

In this talk, we’ll present a generic end to end framework for interactive video experiences. Our solution enables creators and broadcasters to simply add interactive components (e.g. Ads, sticker, poll, image, chapter marker, etc.) into the video timeline and define how the audience can interact with the components. During playback, viewers can interact with the video at the predefined timeline. We will also cover how AR and AI technologies can be applied towards interactive components, and discuss the different use cases the framework could power up.

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