Products @Scale Spring 2022
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Building visually stunning products at Scale at Instagram | Steph Rhee and Laycee Berkas

We’ll talk about two 0-1 products in the creator space: Subscriptions and Music Releases on IG. We’ll walk through how we built the early stages of these as visually stunning products, as well as the unique set of challenges our teams will solve for scaling them within the IG ecosystem of billions of users. Some of the challenges include keeping simplicity as we add features, ensuring portability, keeping a high bar for integrity, expanding products to different geographies, and scaling product infrastructure to handle larger loads.

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