Mobile @Scale Tel Aviv

Mobile@Scale Tel Aviv – Building for Emerging Markets


Emerging markets will account for over 90% of new mobile subscribers globally by 2020. If you’re not currently building your products with these users in mind then you’re missing out on a huge growth lever.

In this talk, Eli Ganim, Engineering Manager at Facebook, describes the characteristics of these markets, the challenges his team faced when building Facebook Lite, and their biggest wins. He also discusses common assumptions that don’t hold in emerging markets, as well as some do’s and don’ts.

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